A simple way to differentiate your accounting firms’ website

Are you a farmer, or are you a hunter? A hunter would venture out into the wild, rifle in hand, ready to bring home the much-needed food for the family. Sometimes, the Hunter is successful in their quest and is well fed, some days the Hunter will come home empty-handed and left starved for the next few days. A Farmer, on the other hand, will plant the seeds and take the time to let them grow over a longer period of time. In the meantime, the Farmer will nurture the crops, feeding them with water and treating them with care. He continues this process over and over again to the point he is always harvesting and never left hungry. Your firm should be more like a Farmer. Why? Find out on this episode of Practice Makes Perfect.

As an accounting firm, you’re in the business of helping people, and they want to buy from real people, not faceless firms. It can be a challenge to find the one thing that creates separation between your firm and your competition. Perhaps the most effective way to escape the noise is by leading with your culture. Culture can be an incredibly influential factor in the decision-making process and your website should open the doors to your culture to help prospects understand, relate, and buy into it. Showcasing your team on your website is a simple way to differentiate your firm’s website in a very unique way.


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