As an accounting firm, you’re in the business of helping people, and they want to buy from real people, not faceless firms. It can be a challenge to find the one thing that creates separation between your firm and your competition. Perhaps the most effective way to escape the noise is by leading with your culture. Culture can be an incredibly influential factor in the decision-making process and your website should open the doors to your culture to help prospects understand, relate, and buy into it. Showcasing your team on your website is a simple way to differentiate your firm’s website in a very unique way.