Welcome to our June 2023 update, filling you in on everything happening in the often unchartered territory of marketing and branding for accounting and professional firms… And also a little about what we’ve been up to behind the scenes.
What we’ve been cooking behind the scenes
We’ve had the pleasure of working with some amazing firms lately, including a great firm from Kansas City in the US of A. Yep, that’s right, Practice and Pixels have gone international!
Notion CFO and Advisors (formerly Myers CPA) partnered with us to create a new brand, website, and marketing strategy that will take their firm and growth to a whole nother level. Shout out to the Notion CFO and Advisors leadership team for being an absolute pleasure to work with. We’re excited to be their marketing partner moving forward.
We also recently wrapped up a brand refresh, new messaging and a beautiful new website for Melbourne-based firm Rispin Group. And we’re excited to continue with them with our ongoing marketing partnership on all things content, social media, SEO and email marketing.
There are many more incredible projects we are working on and we’ll share these with you soon. Check out all of our work on the Practice and Pixels website!
4 Ways Your Website Can Attract Employees
It’s undoubtedly challenging to find good talent in today’s employment market. We recently attended the Accountex conference in Sydney, a great conference and an opportunity to connect with accountants and tech vendors in the industry.
Besides technology, one core focus was people and how firms can effectively attract and retain staff.
Thankfully, there’s one resource that every firm can leverage to entice quality talent to apply: their website.
Your website shouldn’t only convert clients; it should also convert talent into enthusiastic applicants.
To ensure your website becomes a powerful conversion tool for top talent, we have outlined four key actions you should take. Check them out on our blog here: https://practiceandpixels.com.au/4-ways-your-website-can-attract-employees/
10 Winning LinkedIn Tips for Firms
We all know how important LinkedIn is as an online platform within your marketing mix. LinkedIn offers untapped potential for firms and individuals looking to expand their network, enhance their profiles, and generate new business opportunities.
Check out one of our latest posts about the ten winning LinkedIn tips to effectively beat the LinkedIn algorithm and build a winning LinkedIn strategy for your firm.
Click here to check it out: https://practiceandpixels.com.au/10-winning-linkedin-tips-for-firms/
Does your website convert traffic into enquiries?
Did you know that 82% of professional services buyers check out a firm’s website to evaluate them as a potential provider?
This makes your website the most common source of information for buyers considering your services.
One way or another, your prospective clients will land on your website.
Does your website make a good first impression? Does it consistently drive new traffic from search engines, social media and external sites? Does your website convert traffic into enquiries?
If you answered no to at least one of these questions, Practice + Pixels will help you create a new website that will be your highest-performing marketing asset.
Our goal is to deliver an impactful, visually stunning web experience that elevates the online web presence of every professional firm we work with. We consistently challenge ourselves to always deliver something fresh, something new and something that gets results for your firm.
Reach out to anyone in the Practice and Pixels team to talk about how we can help take your digital brand and website to the next level in the next financial year.
Thanks for tuning in for a quick rundown on what’s happening in the world of brand and marketing for accounting firms and behind the scenes here at Practice + Pixels.
If you need any guidance on your marketing, brand or website, check out our blog for further insight that will help you create a better marketing machine and increase the effectiveness of your marketing.
From all of us here at Practice + Pixels, thanks for tuning in. See you next month.