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What we do

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Professional brands and branding services for accounting firms, financial advisors and lawyers.

Websites

Building high-performing websites for professional services firms that elevates your digital presence.

Video Content

Video content that makes your firm impossible to ignore online.

Digital Marketing

Digital marketing that gets professional firms seen and remembered.

Content Marketing

We craft content that boosts brand recognition, engages your audience, and elevates your firm’s online presence.

Email Marketing

Keep your firm top of mind, build advocacy, and drive new business wth email marketing for professional services.

Our recent projects

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Rispin Group
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Actium Partners
CSG Law Website Screen_Reduced
CSG Law
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AFP Accounting

Solutions

Starting a New Firm

Launch into the market with strong foundations. We creates brands, websites and marketing for fresh firms about to hit the scene.

Fractional Marketing Team

As an extension of your team, our marketing experts take care of the lot. Everything from setting the strategy through to implementing, managing and measuring all of your marketing.

Latest from the blog

Why Accounting Firms Need to Talk About the Federal Budget

SHARE Here’s the thing: your clients are already hearing about the Federal Budget. They’re seeing headlines. Their inbox is full…

How Testimonials, Reviews & Case Studies Win Clients

SHARE You can be excellent at what you do and still receive limited enquiries. Often, it’s not a traffic…

Resources

Blog

Digital marketing tips, content ideas, branding inspiration and quite a bit more! Learn something new and different for your firm.

Templates, Tools + Guides

Take your digital marketing, your website, and your brand to another level with our highly valuable downloads, guides, tools and templates.

Latest from the blog

Why Accounting Firms Need to Talk About the Federal Budget

SHARE Here’s the thing: your clients are already hearing about the Federal Budget. They’re seeing headlines. Their inbox is full…

How Testimonials, Reviews & Case Studies Win Clients

SHARE You can be excellent at what you do and still receive limited enquiries. Often, it’s not a traffic…

Are Google Ads worth the investment for law firms?

  • + SEO

25 March, 2025

The answer is a resounding… it depends. It can absolutely work for law firms, but only if it's done with the right strategy and expectations.
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Here’s the thing: 75% of users never scroll past the first page of Google.

So when someone types “family lawyer Sydney” or “commercial lease lawyer Melbourne” into the search bar, the question you should be asking isn’t if Google Ads is worth the investment. The real question is, “Is my firm showing up when people are looking for a commercial lawyer in Melbourne?”.

If not, chances are your competitors are. And they’re probably using Google Ads to get there.

We often get asked by law firms, “Is Google Ads worth it?” And the honest answer is a resounding… well, it depends. It can absolutely work, but only if it’s done with the right strategy, budget, and expectations.

How do Google Ads for lawyers work?

At a basic level, Google Ads works by allowing you to bid on search terms your ideal clients are typing into Google. If your bid wins (and your ad is well written), your website shows up at the top of the search results with the little “Ad” icon next to it.

You only pay when someone clicks on your ad, which is why it’s called pay-per-click (PPC). These clicks take users to a landing page on your site, ideally built to convert them into a lead.

How does Google’s Ad Spend work?

Your ad spend is determined by how competitive the keywords are that your firm is trying to rank for.

Legal keywords tend to be some of the most expensive in Australia, with some practice areas (like personal injury) costing upwards of $30 per click.

Here’s a quick breakdown of the numbers:

  • Cost per click: $25
  • Monthly budget: $2,000
  • Estimated clicks: 80
  • Estimated conversion rate (visitor to enquiry): 5%
  • Leads per month: 4

If your average client matter brings in $3,000 in fees, then 4 new clients = $12,000 revenue on a $2,000 ad spend. That’s a 6x return*.

Not bad if you ask me. But only if your campaigns are converting and your landing pages are doing their job.

*This is a rough ROAS calculation and estimate. Every campaign is different and outcomes are determined by various factors of each campaign.

Do Google Ads work for law firms?

Yes, but not in the way most firms expect.

One of the biggest mistakes we see is assuming that turning on Google Ads will mean leads start flowing in the next day.

In reality, it can take weeks (sometimes months) to properly test keywords, refine landing pages, and improve ad performance.

In our experience managing digital marketing for lawyers, Google Ads works best for practice areas where clients are searching for immediate help.

Think conveyancing, criminal law, business contracts, or wills and estates. These are “I need help now” types of searches, and Google Ads puts you in front of those potential clients when it matters.

But if your practice area is more long-term or advisory-focused (like succession planning or corporate structuring), other channels like SEO for law firms or content marketing might provide better long-term ROI.

How much should you spend on Google Ads?

There’s no magic number, but here’s a starting point for small to mid-sized law firms:

  • Minimum monthly spend: $1,500 to $2,000
  • Recommended spend for higher competition areas: $3,000+

If you’re spending less than $1,000 a month, you likely won’t generate enough data to know what’s working, or you’ll burn through your budget on expensive clicks without enough return.

Google Ads is not a set-and-forget channel. It needs constant optimisation, testing, and tweaking to make the most of your budget.

So, is Google Ads a worthy investment for a law firm looking to generate leads online?

If your firm is prepared to invest in the right strategy, ad creative, landing pages, and campaign management, then yes, it can be worth it.

But for Google Ads to deliver a positive ROI, you need the full ecosystem working together:

compelling ads, optimised landing pages, good follow-up processes, and a realistic understanding of how long it takes to see results.

And if you’re not sure where to start or feel like you’re wasting money on underperforming campaigns, that’s where Practice + Pixels comes in.

We work with law firms to run strategic digital campaigns that actually drive measured outcomes for their online growth. Whether you’re just getting started with Google Ads, need law firm SEO services, or want to develop a long-term digital marketing strategy that combines SEO with social media marketing, we’ve got the experience to make it work.

If you want to understand how your current website is performing and where there’s room to improve, we’re offering a free SEO health check for law firms.

Visit practiceandpixels.com.au to learn more or get your free website audit.

Get a free SEO health check.

Get a complimentary SEO health check to better understand your current search performance and improvements you can make to your website to improve performance in Google.

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