If you’re attracting the wrong type of client to your accounting firm, then you need to pay attention to this video.
When we ask the question to clients, “Who is your ideal client for your firm?”, the answer is either “everyone”, or it’s too vague and lacks the detail they need to truly understand who their ideal client actually is. When you fail to understand the intricacies of the client that you want to work with, you are inviting relationships into your firm that will do more harm than good.
And it’s these firms, who consider “everyone” their target market who are attracting the wrong type of client to their firm.
So, what can you do to make sure your marketing is pulling in the right type of client for your firm?
Watch episode 7 now and find out!