MARKETING FOR ACCOUNTANTS
Strategic digital marketing for accountants
Tailored marketing strategy, consulting and implementation services that will give your firm a clear direction and support for your marketing efforts.
HOW WE DO MARKETING FOR ACCOUNTANTS
Successful accounting firms never stop marketing.
The phrase “out of sight, out of mind” couldn’t be more relevant when marketing your accounting firm. High growth firms consistently fill the pool of prospective clients who they actually want to work with. They achieve this through their marketing.
Whether you want to increase your client base or generate more revenue from existing clients, marketing provides more opportunities to establish and keep strong relationships through building credibility for the firm and trust in your clients and contacts. Uncover what makes your firm unique in the market to accelerate growth through digital marketing.
We manage your marketing
to give you back more time
We manage your marketing
to give you back more time
Monthly marketing retainers
We offer tailored marketing strategy and consulting services that will give your firm a solid foundation and a clear direction for your marketing efforts. We manage everything for you from strategy to ongoing implementation so you can focus on what you do best.
Get a trusted team of strategists, digital marketers and creatives on your side. Choose from one of our monthly marketing retainers, or get in touch for a chat about which option would suit your firm.
This is suitable for firms just starting out, needing to build an audience and require support with things like social media and a newsletter.
Perhaps you want to do a few more emails per month, a blog or two and increased social media activity each week? This option is for you.
Now we’re talking serious marketing activity. This option is for firms looking for strong business growth through consistent marketing.
Add some serious fuel to your marketing fire. We could do it all. Blogging, videos, webinars, emails, design, strategy… Shall we go on?
Schedule in a
15 minute chat
If you’re not sure where to start or which option is right for you, schedule a complimentary 15 minute chat with us and we’ll help answer questions you have, and throw in some quick tips for you to get started with your marketing.
Common questions about our retainers
What does a typical month look like?
Depending on the retainer package you choose, we will manage your marketing as per your strategy and inline with your brand. Think of us as one of your team members. We’ll run your marketing function just as an internal resource would and keep you in the loop with monthly meetings and reporting.
What results can I expect to see?
Depending on your current marketing performance, and the retainer you choose, you can expect to see initial results and leading indicators within the first 6 months, with more significant growth in client enquiries developing between 8-12 months.
How soon can we start?
Right away! The first step is to create a strategy tailored to your firm. This process usually takes 3 weeks. Following that, the implementation can begin immediately!
How long are contracts?
All retainers are a 12-month minimum contract with a 30 day cancellation period following the initial 12 months.
What if I need services that aren't in my retainer?
We can provide you additional services outside your retainer agreement at a lower rate. If that additional service is a once off, simply let us know what you need and we’ll provide an estimate for that project. If it’s ongoing, we’ll provide an estimate for an increase in your monthly retainer amount.
How involved do I need to be?
We know your time to spend on marketing is minimal. Depending on the retainer you choose, we try to remove as much of the “doing” as possible from your end. However, no one will know your clients and business as well as you do, so we do ask for your involvement when it comes to strategy, content thoughts and some of the bigger picture ideas.
What is the billing cycle for my retainer?
A direct debit is setup with the total monthly amount (+gst) debited from your account on the 7th day of each month.
What if we go over the set retainer hours?
We don’t watch the clock religiously. If you go over by a couple of hours, that’s totally fine. However, if it looks like you will exceed your retainer by more than 5 hours we will advise you before moving ahead, and add it to your next direct debit.
We are senior marketers with real, hands on experience marketing in accounting firms.
We don’t throw a whole heap of tactics and tools at you and promise you the world. We know that isn’t how marketing works. Instead, we take the time to truly understand your firm, your culture and your clients so we can provide a tailored marketing approach that works for you.
Our expert strategy team is led by a senior marketer of 15 years, who has spent over 7 years developing and implementing marketing strategies for accountants and professional service firms.
Ready to start taking your marketing seriously?
Get an experienced marketing team on your side to drive the marketing function of your firm. Get in touch with us to find out how we tailor our marketing solutions to each firm and help take your marketing to the next level.