For established firms, a brand development project typically takes around 6-8 weeks. If you’re a startup looking to make a bold entry, expect about 4-6 weeks. If you’re also considering a name change or need a brand name for a new launch, add about a week to these timelines.

The strategy and messaging stages—critical parts of building solid brand foundations—take the longest. Without a clear brand strategy, competitive messaging, and targeted positioning, your brand won’t have the groundwork to stand out.

Our professional branding services cover a wide range of assets tailored to your firm’s needs. We’ll work with you to determine the specific brand and marketing collateral that will best support your goals. We design everything from law firm websites to business cards for accountants.

• Social media branding
• Proposal designs (including Ignition proposals)
• Business cards, letterheads, and signage
• Email signatures
• Newsletters and presentation templates
• And much more!

Our professional branding services start at $7,500 (+tax) for new firms and $10,000 (+tax) for established firms. If you’re only after a basic logo and a few colours, a graphic designer might be a better fit, with rates starting as low as $250. But remember, this approach only provides a logo, not the strategic messaging or positioning that converts leads. When you invest in a full brand development, you’re investing in a brand that stands out.

A brand “refresh” involves updating specific elements of your brand, like your logo, colours, or visual identity, to give it a fresh, modern look while keeping the core essence of your existing brand intact. It’s ideal for firms that want to stay relevant without a complete overhaul.

A “rebrand,” on the other hand, is a deeper transformation. This process involves redefining your brand story, messaging, values, and visual identity to align with a new direction or vision for your firm. It’s perfect for businesses looking to reposition themselves or enter new markets.

We kick things off with a 3-5 hour brand discovery workshop (sometimes split over two half days, depending on what works best for your team). This is where we dig into your goals and vision, so we can create the brand you’re after.

Before the workshop, you’ll have a bit of prep—about 2-4 hours. Then, throughout the project, we’ll have 2-4 review sessions, each around 45 minutes to an hour. These check-ins keep us aligned and make sure we’re creating a brand that truly reflects your firm.