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Latest from the blog

Why Accounting Firms Need to Talk About the Federal Budget

SHARE Here’s the thing: your clients are already hearing about the Federal Budget. They’re seeing headlines. Their inbox is full…

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How Testimonials, Reviews & Case Studies Win Clients

SHARE You can be excellent at what you do and still receive limited enquiries. Often, it’s not a traffic…

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Resources

Latest from the blog

Why Accounting Firms Need to Talk About the Federal Budget

SHARE Here’s the thing: your clients are already hearing about the Federal Budget. They’re seeing headlines. Their inbox is full…

Read full article

How Testimonials, Reviews & Case Studies Win Clients

SHARE You can be excellent at what you do and still receive limited enquiries. Often, it’s not a traffic…

Read full article

+ Accounting

Lift Accounting & Advisory

Lift Accounting & Advisory, formerly known as Player Hall, partnered with Practice + Pixels to undergo a full rebrand. The goal was to transition from a legacy firm to a modern, forward-thinking brand that could stand on its own, independent of its founder. Through brand strategy, website development, and digital marketing, we helped Lift establish a distinctive presence in the market and position itself for long-term growth.

SERVICES WE PROVIDED

+ The Brand

A brand built to elevate business owners and grow beyond the founder.

Rebranding from Player Hall was a bold move, and the Lift team wanted to ensure their new identity would stand the test of time. We spent time upfront defining what made them unique and competitive in a regional NSW market. A key focus was creating a brand that could operate independently of its founder, allowing the firm to scale and grow.

Through brand strategy workshops, we developed the positioning for “Lift”, a name that encapsulates the firm’s purpose of easing the pressure on small business owners while helping them achieve more. The visual identity reflects this uplifting message with a welcoming, family-friendly, and progressive feel that resonates with business owners looking for a fresh, energetic approach to accounting and advisory.

Before

After

+ THE WEBSITE

A vibrant + engaging experience built around the Lift brand.

The Lift website was designed to reflect the firm’s new identity in a way that was engaging, fun, and highly distinctive. Our web team leaned into the “lift” theme, incorporating playful icons, bold headlines, and a striking colour palette to create an interactive user experience.

Beyond design, we implemented a full SEO setup to ensure strong visibility post website launch. High-performing keywords were incorporated into the site copy, metadata was optimised, and Google presence enhancements were put in place to establish a solid SEO foundation.

Visit

See it live

+ Digital Marketing and Social Media

Announcing the rebrand + building brand salience.

Following the website launch, we supported Lift with a structured brand relaunch strategy. The priority was to communicate the transition from Player Hall to Lift Accounting & Advisory while reinforcing the firm’s reputation in the market under its new identity.

Through targeted social media content, email marketing, and strategic content creation, we ensured Lift’s audience understood the “new us” and connected with the firm’s fresh positioning.

Once the rebrand was well established, we developed and implemented a long-term digital marketing strategy that focused on content creation across social media, the website, and email marketing. By delivering valuable insights and maintaining strong engagement, Lift has positioned itself as a firm that remains top-of-mind when business owners seek accounting and advisory support.