Mindshop
Mindshop
Industry
Consulting
Location
Global
Services provided
Brand design + corporate style guide
Graphic design
01.
Background
Mindshop is the leading advisor to business advisors. Providing everything accounting firms and independent advisors need to successfully build, sell, and deliver business advisory services to any sized customer, anywhere in the world.
Mindshop’s brand identity developed and evolved over 26 years ago. In that time, the Mindshop program has undergone significant changes and the existing (ad hoc) look no longer aligned with its client’s expectations, the quality of the product offering or its core values.
The amazing people at Mindshop HQ reached out to Practice + Pixels to help them develop a new brand visual identity that demonstrates a contemporary, professional, mature, and innovative image. The new brand identity would enable increased lead generation, reduced member conversion time, increased member retention, and bring consistency across all brand, marketing, and member assets.
Industry
Business Consulting
Location
Global
Services provided
Brand design + corporate style guide
Graphic design
Visit
02.
Branding
We evolved the Mindshop brand into a more contemporary style with a combination of a complimentary colour palette, elegant design treatments and distinctive visual qualities consistently used through all brand comms.
The new Mindshop icon mark concept incorporates itself into the brand logo and can be used as a standalone decorative element. The logo is a representation of Mindshop’s welcoming and nurturing community who are like-minded and share the same values.
Other creative brand elements we introduced included a path-like pattern symbolising connection and a journey forward together as a community, and smart conversation elements that would highlight and emphasise specific words or phrases in brand comms. We also introduced custom iconography tailored to the new brand style for a consistent set of icons.
What our client has to say
Many thanks to the team at Practice & Pixels for helping us create a great new look for Mindshop. You are a pleasure to deal with.
Lindsay Thomas
Marketing Manager
