In close collaboration with the leadership team at Notion CFO & Advisors, we uncovered what truly sets them apart from their national counterparts. Together, we challenged conventional thinking, seeking to understand what clients truly value in their relationship with their accountant and advisor.

A common frustration emerged among their clients: deciphering complex financial data to make informed business decisions. Fortunately, the Notion team excels at simplifying and visualising this data, revealing the hidden ideas within the numbers. They strive to ignite those “Aha Moments” that can revolutionise businesses.

Building upon this passion for clarity and usefulness, we crafted a brand position and visual identity that perfectly captures what the firm offers its clients. The name ‘Notion’ symbolises the continuous flow of ideas and meaningful financial insights, leaving a lasting impression on business owners.

At Practice + Pixels, we brought this vision to life through a distinctive visual style. Dynamic gradient colours represent the ever-changing landscape of thought and perception, while the clean, crisp white and blue evoke a fresh and contemporary feel.