Rispin Group
Rispin Group
Industry
Accounting
Location
Melbourne
01.
Background
Rispin Group are accountants, business advisors and financial planners in Melbourne, Victoria. They are a small team of 8 people with the capabilities of a larger firm. Their clients are high-net-wealth individuals who have been in business for a while and are part of a larger organisation.
Rispin Group (formerly Rispin and Mott) approached Practice + Pixels in 2022 to help them take their old brand identity and put a fresh spin on it to appeal to their ideal target client and assist in their overall growth strategy.
Industry
Accounting
Location
Melbourne
Services provided
Brand design + corporate style guide
Website design
Marketing
Visit
02.
Branding
We evolved the Rispin and Mott brand into a more contemporary style, with a clearly defined positioning that speaks to what they do as a firm. Their new professional and friendly visual style reflects the leadership team within the firm and appeals to the ideal clients.
Rispin Group (formerly Rispin and Mott) sought to evolve their brand name to something that demonstrates the “big firm capability” and instils confidence in the market.
The new Rispin Group icon mark is made up of shapes representing the three key elements – Business, Lifestyle, and Family. A healthy balance of these three key elements is what the firm strives to help clients achieve.
03.
The website
The website design was driven by Rispin Group’s need to not only refresh their positioning but to elevate the digital brand and provide a platform to capitalise on their increased digital marketing efforts.
We designed a visually distinctive and professional digital home for the refreshed brand. The firm’s website is now a place that won’t just generate new work. It also provides a platform to share its mission and values, drive recruitment, and demonstrate the firm’s expertise and insightful articles.
