Put simply, SEO is a discipline focused on optimising your accounting website and the content on your website to enable better rankings in search engines like Google, Yahoo, and Bing!.

Your website is like any other product. And, like any other product or service, it should be marketed to bring in traffic.

SEO is about optimisation. That means we need to be always be fine tuning and adjusting your SEO strategy to make sure it’s working properly, and delivering results. There is no set and forget solution for SEO. It’s a long-term investment. Getting it right means focusing keenly on your audience’s online behaviours, search patterns and interests, which are constantly evolving.

As with any marketing service there are risks to consider when offshoring. It’s impossible to say that all offshore SEO will result in a bad experience for your firm. However, our experience has shown that driving a successful result is far more challenging when offshoring. Your industry is highly technical, specialised and often misunderstood by offshore resources. This means offshore SEO specialists sometimes do not understand the intricacies of your industry keywords, or they build links that are poor quality.

Of course you can offshore your SEO, but make sure you do your research first on what to expect from your SEO specialist before signing any agreements.

Link-building is one of the most effective SEO techniques to boost your website’s authority in search engines. It’s the practice of securing quality websites that can link back to your site, or a page or blog on your site. Every time another website (a quality website!) links back to yours, Google takes this as a vote of confidence. You’ll improve your website’s authority, and greatly improve your ranking.

When it comes to SEO, the types of keywords you use between your blog posts and internal website pages will differ. The keywords you use on your internal pages are focused on industries, locations, and services. Your blog post keywords are educational, focus on a question, a how-to, or important issues in the industry.

Well… yes, it is. And no, it isn’t. Google Ads obviously deals with an advertising investment that shows your website at the top of the search engine results page (SERP). This is a more immediate strategy. However, SEO deals with specific techniques and processes that will rank your website on page one (hopefully), increase your website and domain authority, and generate more qualified leads through your website. SEO also looks at increasing the overall health of your website so it can organically perform better in search engines.

You should start seeing satisfying results in the timeframe of 6-12 months. It may take from three months to more than a year to get tangible results depending on the starting website, content quality, and overall niche competitiveness. An average would be around six months.