Why Accounting Firms Need to Talk About the Federal Budget
SHARE Here’s the thing: your clients are already hearing about the Federal Budget. They’re seeing headlines. Their inbox is full…
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Why Accounting Firms Need to Talk About the Federal Budget
How Testimonials, Reviews & Case Studies Win Clients
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Latest from the blog
Why Accounting Firms Need to Talk About the Federal Budget
How Testimonials, Reviews & Case Studies Win Clients
Your next client is already comparing you to your competitors. They’re watching, reading and deciding before they ever make contact. We create video content that keeps your firm visible and memorable at every step of that journey.
Blog posts and LinkedIn updates have their place. But neither carries tone, expression, or the feeling of a real person making a real point. Video is the fastest way for a stranger to feel like they already know the people behind your firm. That is what wins the call when buying conversations finally happen.
Buyers spend just 17% of their buying journey talking to firms. The other 83% is silent research.
The number of touchpoints a buyer needs with a firm before they'll consider reaching out.
84% of people say they've been convinced to buy after watching a brand's video.
Most professional services firms look, sound, and write the same. Video puts your people on screen, so your firm actually gets remembered.
Every major platform now prioritises video. Post consistently and reach grows without paying for it.
One good video does the work of fifty intro meetings. Buyers feel like they know you before the first call.
Google ranks video heavily, and YouTube is the second largest search engine in the world. Consistent video makes your firm easier to find at the exact moment a buyer is looking.
Buying decisions don’t happen on demand. Consistent video keeps you visible for the weeks and months a buyer is quietly making up their mind.
Every video engagement with us is built on The Choice Loop, our framework for how professional services firms grow. Each stage of the buying journey maps to content we produce every quarter.
PHASE 01
First, you need to stand out in a sea of sameness.
PHASE 02
Show up consistently until online audiences, referrers, and future clients know your name.
PHASE 03
Prove your expertise and credibility before potential clients ever call you.
PHASE 04
Win the buying decision before it starts, all because you consistently show up, prove your expertise, and build trust.
Once a quarter, you give us a few hours for a shoot day. We handle the rest. Planning, production, editing, publishing, reporting. Your job is to show up and talk about what you know. Ours is to make sure the right people are watching.
WHY BILLED MONTHLY?
The shoot happens once a quarter, but the publishing, optimising and reporting rolls on weekly and monthly. Billing monthly keeps things simple and predictable, with no production surprises.
WHAT A QUARTER LOOKS LIKE
1
At your office or our studio. We bring the kit and direct the talent. That’s you.
6-12
Thought leadership, explainers and client stories. Two published per month.
12-24
Cut for LinkedIn, Instagram and YouTube Shorts. Two per week, every week.
2-3
Scheduling, captions, thumbnails and posting handled end-to-end.
A 45 minute call to lock the style, topics and direction for your content.
We script and storyboard every video, and get it signed off before shoot day.
One day at your office or our studio. Three months of content in the can.
Captions, graphics, music, thumbnails. Every video comes back polished and platform ready.
We schedule, post and track performance, with monthly reporting on what to do more of.
Peter Whitehead, Principal at Whitehead Law Group, understood what video does for long-term client trust, and he knew his expertise deserved production that matched it. Peter came to us for something professional, credible, and distinctive from the sea of beige in legal content. One shoot day per quarter now powers the On the Record series and a weekly short-form cadence across LinkedIn and YouTube.
Video views in the first 90 days of publishing.
Growth in LinkedIn page visitors over the same period.
*Just need one video? See our other services.
For thought leader and testimonial content, yes… and that’s the point. Your clients want to see the people behind the firm. We coach you through the process from script to shoot day, so even if you’ve never been on camera before, you’ll feel confident and look the part.
For the Essential package, turnaround is typically 5–8 business days from onboarding — provided your assets are suitable and approvals stay on track.
The Standout package takes a little longer because it includes a virtual recording session that must be scheduled first. In most cases, everything is wrapped up and live within a month of onboarding.
The goal in both cases is to have your campaign published well before 1 July.
Yes. We’re not talking about adopting a content marketing strategy — this is about responding to a significant compliance change your clients need to understand.
Payday Super is exactly the kind of update clients expect their accountant to explain. If you don’t, another firm will.
This campaign helps you communicate it clearly and professionally, without adding extra work to your team. It’s a practical, one-off response to an important change — not an ongoing commitment.
Yes. You don’t need presenting experience or a polished delivery — just a willingness to show up and have a conversation.
We work with accountants and advisers who are new to video all the time. We guide you through the session, keep it relaxed, and handle everything else. If you can explain something clearly in a client meeting, you can do this.
Yes. You don’t need presenting experience or a polished delivery — just a willingness to show up and have a conversation.
We work with accountants and advisers who are new to video all the time. We guide you through the session, keep it relaxed, and handle everything else. If you can explain something clearly in a client meeting, you can do this.
Yes. You don’t need presenting experience or a polished delivery — just a willingness to show up and have a conversation.
We work with accountants and advisers who are new to video all the time. We guide you through the session, keep it relaxed, and handle everything else. If you can explain something clearly in a client meeting, you can do this.
If you’re ready to be the firm buyers remember, let’s talk. A 30-minute chat is where we work out what good video looks like for your firm, and whether it’s the right move right now.
Hear from our Tyson, our Managing Director, as he breaks down your next steps and potential outcomes.
No wrong answer. It just helps us tailor the conversation.
Most people say nervous. That's completely normal, and we coach you through it.
Choose as many as you like.
Helps us plan shoot logistics.
We'll be in touch within one business day.
Optional. Skip it if you like.
We'll review your answers and get back to you within one business day with next steps.