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Why authenticity matters in building your accounting firm

Andrew Van De Beek, Founder and Director of Illumin8, joins Tyson Cobb as they discuss the importance of being authentic when building your accounting firm.

As the great Oscar Wilde said, Be yourself. Everyone else is already taken.

When it comes to accounting services, many people believe they will receive the same service at any firm. Let’s face it, there are many firms out there who create products and services in the same or similar way. It’s the people within the firm who will create that difference between their service and the service provided by other accounting firms. 

For smaller firms to really stand out, to be remembered and build brand salience, they must put their authentic selves at the forefront of every single experience a person will have with the firm. This means injecting that authenticity into the brand, messaging, onboarding and service experiences. What people really want now is not just a product or a service, it’s an experience. An experience that is more honest and transparent… that is more authentic.

There is one accounting firm, in particular, we have been admiring for some time now. They’re authentic, unique, and have maintained that image and voice consistently over the years. Their authenticity has enabled the firm to stand out, to be remembered and attract ideal clients they actually want to work with. And this all stems from their Director who founded the firm on the basis of being less transactional and more relationship focussed by being your authentic self.

So, a special guest on this episode of Practice Makes Perfect is Andrew Van De Beek, Founder of Illumin8, an accounting firm from a small seaside town on the Mornington Peninsula. Illumin8 are different, they’re a little quirky and have a whole lot of personality. Tune in for a great chat with Andrew as he shares his journey and the story behind his unique accounting firm, Illumin8.

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